AMALEON
Local time:
For businesses that need more than marketing.
We help businesses understand where growth is being lost, then build the infrastructure to fix it.
That might mean a sharper website, a better landing page, cleaner conversion tracking, a paid media structure, a CRM pipeline, a follow-up flow, or a reporting system that finally shows what is working.
The goal is simple: build growth systems that are clear, measurable and commercially useful.
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Years shipping growth systems
Practical experience across strategy, websites, paid media and implementation.
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Years shipping growth systems
Practical experience across strategy, websites, paid media and implementation.
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Years shipping growth systems
Practical experience across strategy, websites, paid media and implementation.
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Years shipping growth systems
Practical experience across strategy, websites, paid media and implementation.
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Industries supported
Experienced across both consumer and B2B markets.
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Industries supported
Experienced across both consumer and B2B markets.
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Industries supported
Experienced across both consumer and B2B markets.
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Industries supported
Industries supported From property and finance to travel, ecommerce, healthcare and B2B services.
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Growth implementation
Connecting the full journey from traffic to conversion, tracking and follow-up.
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Growth implementation
Connecting the full journey from traffic to conversion, tracking and follow-up.
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Growth implementation
Connecting the full journey from traffic to conversion, tracking and follow-up.
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Growth implementation
Faster route to launch A lean implementation model designed to move from strategy to live activity quickly.
Leonard Amador
Founder & Growth Strategy Lead
Leo leads Amaleon’s growth strategy, website direction and marketing implementation. He brings together paid media, funnels, creative, CRM and digital systems to help businesses turn attention into measurable commercial outcomes.
Leonard Amador
Founder & Growth Strategy Lead
Leo leads Amaleon’s growth strategy, website direction and marketing implementation. He brings together paid media, funnels, creative, CRM and digital systems to help businesses turn attention into measurable commercial outcomes.
Leonard Amador
Founder & Growth Strategy Lead
Leo leads Amaleon’s growth strategy, website direction and marketing implementation. He brings together paid media, funnels, creative, CRM and digital systems to help businesses turn attention into measurable commercial outcomes.
Josie Wakefield
Head of Analytics & Data
Josie leads analytics, reporting and data strategy. Her role is to make performance clearer, tracking more reliable and decision-making more useful across campaigns, websites, CRM and customer journeys.
Josie Wakefield
Head of Analytics & Data
Josie leads analytics, reporting and data strategy. Her role is to make performance clearer, tracking more reliable and decision-making more useful across campaigns, websites, CRM and customer journeys.
Josie Wakefield
Head of Analytics & Data
Josie leads analytics, reporting and data strategy. Her role is to make performance clearer, tracking more reliable and decision-making more useful across campaigns, websites, CRM and customer journeys.
Jake Chiappini
Head of Sales & Client Success
Jake leads sales, partnerships and client success. He helps clients move from initial opportunity to clear next steps, making sure the right strategy, scope and support are in place from the beginning.
Jake Chiappini
Head of Sales & Client Success
Jake leads sales, partnerships and client success. He helps clients move from initial opportunity to clear next steps, making sure the right strategy, scope and support are in place from the beginning.
Jake Chiappini
Head of Sales & Client Success
Jake leads sales, partnerships and client success. He helps clients move from initial opportunity to clear next steps, making sure the right strategy, scope and support are in place from the beginning.
Specialist Network
Freelance Experts On Standby
Amaleon is supported by a trusted network of freelance professionals across design, development, copywriting, media buying, automation, CRM and creative production, giving every project the right specialists when needed.
Specialist Network
Freelance Experts On Standby
Amaleon is supported by a trusted network of freelance professionals across design, development, copywriting, media buying, automation, CRM and creative production, giving every project the right specialists when needed.
Specialist Network
Freelance Experts On Standby
Amaleon is supported by a trusted network of freelance professionals across design, development, copywriting, media buying, automation, CRM and creative production, giving every project the right specialists when needed.
We work best with high-value, service and project-led businesses where digital growth needs to be more structured.
We work best with high-value, service and project-led businesses where digital growth needs to be more structured.
Property and real estate
Developers, agents, investment projects, off-plan launches and premium residential schemes.
Hospitality and travel
Hotels, lodges, safari operators, aviation, private travel and experience-led brands.
Industrial and agriculture
Manufacturers, logistics businesses, agri brands, infrastructure companies and specialist suppliers.
Premium service businesses
Finance, consulting, professional services, home improvement, design-led firms and founder-led B2B brands.
Services
Strategic Positioning
Strategic Positioning
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We clarify the commercial logic behind the brand, offer, audience, and conversion journey.
Websites & Digital Experience
Websites & Digital Experience
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We design and build spacious, premium, conversion-focused websites with clear structure and strong technical foundations.
CRO & Funnel Architecture
CRO & Funnel Architecture
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We improve the journey from first visit to enquiry, removing friction and strengthening the path to action.
Paid Media & Acquisition
Paid Media & Acquisition
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We build paid media systems across search, paid social and retargeting, aligned to landing pages, creative and commercial targets.
Analytics & Measurement
Analytics & Measurement
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We implement the tracking, dashboards and reporting needed to understand performance and make better decisions.
SEO, GEO & Search Visibility
SEO, GEO & Search Visibility
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We structure websites and content for organic discovery across search engines and emerging AI-led discovery environments.
Full Growth Partner
Full Growth Partner
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A joined-up growth partnership for businesses that need strategy, acquisition, conversion and measurement working together.
Strategic Positioning
Strategic Positioning
/001/
We clarify the commercial logic behind the brand, offer, audience, and conversion journey.
Websites & Digital Experience
Websites & Digital Experience
/002/
We design and build spacious, premium, conversion-focused websites with clear structure and strong technical foundations.
CRO & Funnel Architecture
CRO & Funnel Architecture
/003/
We improve the journey from first visit to enquiry, removing friction and strengthening the path to action.
Paid Media & Acquisition
Paid Media & Acquisition
/004/
We build paid media systems across search, paid social and retargeting, aligned to landing pages, creative and commercial targets.
Analytics & Measurement
Analytics & Measurement
/005/
We implement the tracking, dashboards and reporting needed to understand performance and make better decisions.
SEO, GEO & Search Visibility
SEO, GEO & Search Visibility
/006/
We structure websites and content for organic discovery across search engines and emerging AI-led discovery environments.
Full Growth Partner
Full Growth Partner
/007/
A joined-up growth partnership for businesses that need strategy, acquisition, conversion and measurement working together.
Strategic Positioning
Strategic Positioning
/001/
We clarify the commercial logic behind the brand, offer, audience, and conversion journey.
Websites & Digital Experience
Websites & Digital Experience
/002/
We design and build spacious, premium, conversion-focused websites with clear structure and strong technical foundations.
CRO & Funnel Architecture
CRO & Funnel Architecture
/003/
We improve the journey from first visit to enquiry, removing friction and strengthening the path to action.
Paid Media & Acquisition
Paid Media & Acquisition
/004/
We build paid media systems across search, paid social and retargeting, aligned to landing pages, creative and commercial targets.
Analytics & Measurement
Analytics & Measurement
/005/
We implement the tracking, dashboards and reporting needed to understand performance and make better decisions.
SEO, GEO & Search Visibility
SEO, GEO & Search Visibility
/006/
We structure websites and content for organic discovery across search engines and emerging AI-led discovery environments.
Full Growth Partner
Full Growth Partner
/007/
A joined-up growth partnership for businesses that need strategy, acquisition, conversion and measurement working together.
Leonard Amador
Founder, Amaleon
/Founder-led.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.2022
Enterprise paid media experience across major brands, working on campaign structure, reporting, optimisation and commercial performance.
2023
Started applying performance thinking to websites, funnels, analytics and client-side growth systems for smaller, faster-moving businesses.
2024
Expanded beyond ads into CRO, tracking, landing pages, CRM workflows and reporting, connecting marketing activity to better lead quality and follow-up.
2025
Brought paid media, websites, automation and analytics together into one focused offer: growth infrastructure for premium and industrial brands.
Leonard Amador
Founder, Amaleon
/Founder-led.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.2022
Enterprise paid media experience across major brands, working on campaign structure, reporting, optimisation and commercial performance.
2023
Started applying performance thinking to websites, funnels, analytics and client-side growth systems for smaller, faster-moving businesses.
2024
Expanded beyond ads into CRO, tracking, landing pages, CRM workflows and reporting, connecting marketing activity to better lead quality and follow-up.
2025
Brought paid media, websites, automation and analytics together into one focused offer: growth infrastructure for premium and industrial brands.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.
Leonard works across enterprise brands and growing small businesses, building lead gen and ecom systems that turn interest into revenue.2022
Enterprise paid media experience across major brands, working on campaign structure, reporting, optimisation and commercial performance.
2023
Started applying performance thinking to websites, funnels, analytics and client-side growth systems for smaller, faster-moving businesses.
2024
Expanded beyond ads into CRO, tracking, landing pages, CRM workflows and reporting, connecting marketing activity to better lead quality and follow-up.
2025
Brought paid media, websites, automation and analytics together into one focused offer: growth infrastructure for premium and industrial brands.
Our Stack
The tools behind clearer growth systems.
The tools behind clearer growth systems.
Amaleon works across the platforms modern businesses use to attract, convert, track and manage leads. From websites and paid media to CRM, analytics, automation and reporting, we connect the right tools around the commercial journey, not the other way around.
The aim is simple: fewer disconnected platforms, cleaner data, better follow-up and a clearer view of what is actually driving growth.
AMALEON
Stay in the loop.
No noise. Just useful thinking when there is something worth sharing.
AMALEON
Stay in the loop.
No noise. Just useful thinking when there is something worth sharing.
AMALEON
Stay in the loop.
No noise. Just useful thinking when there is something worth sharing.
AMALEON
Stay in the loop.
No noise. Just useful thinking when there is something worth sharing.