Privacy policy.

1. About this Privacy Policy

This Privacy Policy explains how Amaleon collects, uses, stores and protects personal information when you visit our website, submit an enquiry, subscribe to updates or interact with us.

We aim to be clear and transparent about how your information is used.

2. Who we are

Business name: Amaleon
Legal entity: AMALEON LTD
Company number: 16882752
Registered address: Plough Cottage
Email: leo@amaleon.com

For the purposes of UK data protection law, Amaleon is the data controller for the personal information we collect through this website and related business activities.

3. Information we collect

We may collect the following types of personal information.

Information you provide directly

This may include:

• your name

• email address

• phone number

• company name

• job title

• website URL

• business type

• project details

• marketing goals

• budget range

• timeline

• messages submitted through forms

• newsletter subscription details

• any other information you choose to provide

Information collected automatically

When you visit our website, we may collect technical and usage information, including:

• IP address

• browser type

• device type

• pages visited

• time spent on pages

• referral source

• approximate location

• website interaction data

• cookie and tracking information

Information from third-party platforms

If you interact with our ads, emails, forms or social profiles, we may receive limited information from third-party platforms, depending on your settings and the platform’s policies.

This may include information from platforms such as Google, Meta, LinkedIn, CRM systems, analytics platforms, website builders and advertising tools.

4. How we collect information

We collect information when you:

• visit our website

• complete a contact form

• submit a lead form

• subscribe to a newsletter

• book a call

• email us

• interact with our ads or social content

• work with us as a client, supplier or partner

• use forms, tracking pixels, cookies or analytics tools on our website

5. How we use your information

We may use your personal information to:

• respond to your enquiry

• assess whether we can help with your project

• provide proposals, quotes or recommendations

• deliver services to clients

• manage client relationships

• send occasional marketing updates where permitted

• improve our website and user experience

• understand website and campaign performance

• measure advertising effectiveness

• manage CRM records and follow-up workflows

• comply with legal, tax and accounting obligations

• protect our website, business and users

6. Lawful bases for processing

We only use personal information where we have a lawful basis to do so.

Depending on the context, we may rely on:

Consent

For example, when you opt in to receive marketing emails or accept certain cookies.

Contract

For example, when we need to process your information to provide services, prepare a proposal or manage a client relationship.

Legitimate interests

For example, when we respond to business enquiries, improve our website, analyse performance, manage CRM follow-up or market relevant services to business contacts.

Legal obligation

For example, when we need to keep records for tax, accounting or compliance purposes.

7. Marketing communications

If you subscribe to our newsletter or request updates, we may send you occasional emails about digital strategy, marketing systems, websites, analytics, CRM, automation and Amaleon services.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

We do not sell your personal information to third parties.

8. Cookies and tracking technologies

Our website may use cookies and similar technologies to help the site function, understand visitor behaviour and improve marketing performance.

Cookies may be used for:

• essential website functionality

• analytics and performance measurement

• remembering preferences

• advertising and retargeting

• measuring campaign effectiveness

We may use tools such as Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag or similar platforms.

Where required, we will ask for your consent before setting non-essential cookies.

You can manage cookies through your browser settings or through the cookie banner on our website, where available.

9. Analytics and advertising

We may use analytics and advertising tools to understand how visitors find and use our website.

This helps us:

• measure website performance

• understand which content is useful

• improve conversion journeys

• measure ad performance

• build relevant audiences for marketing

• avoid showing irrelevant advertising where possible

These platforms may process personal data according to their own privacy policies.

10. Who we share information with

We may share personal information with trusted service providers who help us operate our business and deliver services.

This may include:

• website hosting providers

• email marketing platforms

• CRM systems

• analytics providers

• advertising platforms

• automation tools

• payment and accounting providers

• professional advisers

• freelance specialists or delivery partners involved in client work

• legal or regulatory authorities where required

We only share information where necessary and appropriate.

11. International transfers

Some of the tools and platforms we use may process data outside the UK.

Where personal information is transferred internationally, we aim to ensure appropriate safeguards are in place, such as adequacy regulations or approved contractual protections.

12. How long we keep your information

We only keep personal information for as long as necessary.

Typical retention periods may include:

• enquiry data: up to 24 months after the last interaction

• newsletter data: until you unsubscribe or request deletion

• client records: for the duration of the relationship and up to 7 years for legal, tax or accounting purposes

• analytics data: according to the retention settings of the analytics platform

• contract and invoice records: up to 7 years where required for accounting purposes

We may keep information for longer if required by law or if needed to resolve disputes.

13. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

This may include:

• limiting access to personal data

• using secure platforms where possible

• applying account permissions

• using password protection and authentication

• reviewing third-party tools

• keeping systems reasonably up to date

No website or online service can be guaranteed to be completely secure.

14. Your rights

Under UK data protection law, you may have rights over your personal information, including the right to:

• access the personal information we hold about you

• request correction of inaccurate information

• request deletion of your information

• object to certain uses of your information

• request restriction of processing

• request data portability

• withdraw consent where processing is based on consent

• complain to the Information Commissioner’s Office

To exercise your rights, contact us at hello@amaleon.com.

You also have the right to complain to the ICO if you are unhappy with how your personal information has been handled.

15. Children’s privacy

Our website and services are intended for business users and are not directed at children.

We do not knowingly collect personal information from children.

16. Third-party links

Our website may contain links to third-party websites or platforms.

We are not responsible for the privacy practices, content or security of third-party websites. You should review their privacy policies before providing personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page with the updated date.

18. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, contact:

Amaleon
Email: leo@amaleon.com