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AJ Bell
Client
AJ Bell
Timeline
Ongoing support
Date
We supported AJ Bell through paid search reporting, performance analysis and optimisation guidance across key finance products including ISA, SIPP, Dealing Account and brand activity.
AJ Bell needed clear, accurate and commercially useful performance insights across a complex paid search account with multiple product segments.
Project Goals
Work focused on conversion trends, CPA movement, CVR changes, CPC pressure, auction insights and the relationship between visibility, efficiency and competitor activity.
Results
Reporting became more focused on actionable insight, helping separate short-term volatility from meaningful performance trends across the account.
Paid Media Systems
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