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May 31, 12:30 PM
May 31, 12:30 PM

Boats on Finance

/2025/

Close-up view of black and white piano keys on an electronic keyboard or synthesizer
Close-up view of black and white piano keys on an electronic keyboard or synthesizer

Client

Boats on Finance

Timeline

Ongoing

Date

We supported Boats on Finance by SALT with brand direction, website planning and marketplace strategy designed to connect boat buyers with finance options earlier in the purchase journey.

The project needed a digital platform that could combine boat listings, dealer inventory, search functionality and finance-led conversion journeys.

Visit Website

Visit Website

Project Goals

The objective was to create a scalable marketplace structure that could support listing discovery, finance enquiries and future dealer relationships.

The objective was to create a scalable marketplace structure that could support listing discovery, finance enquiries and future dealer relationships.

Work focused on brand identity, WordPress and Bricks planning, ACF field structure, FacetWP filtering, WP All Import listing workflows, dealer feed logic and conversion routes into Salt Finance.

Results

The project created a clear strategic foundation for a finance-led boat marketplace with scalable listing infrastructure.

The project created a clear strategic foundation for a finance-led boat marketplace with scalable listing infrastructure.

By connecting marketplace discovery with finance intent, Boats on Finance was positioned to support both buyer demand and future commercial partnerships.

Website Builds

SEO & GEO

CRO & Performance UX

Analytics & Tracking

Funnels & Lead Generation

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Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

AMALEON

Stay in the loop.

No noise. Just useful thinking when there is something worth sharing.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

AMALEON

Stay in the loop.

No noise. Just useful thinking when there is something worth sharing.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

AMALEON

Stay in the loop.

No noise. Just useful thinking when there is something worth sharing.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients